How often do you go through the menu card at a restaurant with great detail? If the restaurant is one of your regular ones, then you mostly know what to order. However, if it is a new one where you want to try our do you really read through the entire menu? How do you selectively move through the menu and arrive at your choice?
Definitely there are certain patterns to that and it is that a carefully designed menu card would exploit. The below images are taken from an article published in the Readers Digest magazine. While going through the article I really appreciated the fact how much it is relevant and how many times my choice is guided by the menu card's design and not by the exact know-how of the food.
Some of the often used tricks are items priced like 9.95 / 9.99, items marked in box or marked as 'chef's choice'.
One other point which I frequently observe in the menu card, but not listed in this article, is the calorific value of the food. Consider how health conscious our generation has turned out to be, mentioning the calorific value do drives people choices.
Definitely there are certain patterns to that and it is that a carefully designed menu card would exploit. The below images are taken from an article published in the Readers Digest magazine. While going through the article I really appreciated the fact how much it is relevant and how many times my choice is guided by the menu card's design and not by the exact know-how of the food.
Some of the often used tricks are items priced like 9.95 / 9.99, items marked in box or marked as 'chef's choice'.
One other point which I frequently observe in the menu card, but not listed in this article, is the calorific value of the food. Consider how health conscious our generation has turned out to be, mentioning the calorific value do drives people choices.
(The pictures below are sourced from July-August 2018 issue Reader Digest magazine)
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